SERVICES
The strength of interconnected thinking.
We have the expertise to create and execute effective digital marketing plans that span from research to outcomes. Our groundwork of insightful analysis forms the basis for all of online endeavors, including the selection of channel tactics informed by competitor analysis, paid media targeting based on audience research, and messaging strategies guiding on-site and advertising copy. Our strategists ensure that both high-level strategic thinking and detailed day-to-day execution are present.
SERVICES
The strength of interconnected thinking.
We have the expertise to create and execute effective digital marketing plans that span from research to outcomes. Our groundwork of insightful analysis forms the basis for all of online endeavors, including the selection of channel tactics informed by competitor analysis, paid media targeting based on audience research, and messaging strategies guiding on-site and advertising copy. Our strategists ensure that both high-level strategic thinking and detailed day-to-day execution are present.
Our Research & Insight Capabilities
- Evaluation of current digital initiatives
- Examination of competitor actions
- Analysis of consumer behavior and industry trends
- Development of audience profiles and personas
- Investigation of keywords and search intent
- Provision of direction for tone of voice and messaging strategy.
Our Strategy Capabilities
- Identification and prioritisation of channels
- Setting of targets and forecasting KPIs
- Development and execution of cross-channel strategies covering paid, owned, and earned media
Our Research & Insight Capabilities
- Evaluation of current digital initiatives
- Examination of competitor actions
- Analysis of consumer behavior and industry trends
- Development of audience profiles and personas
- Investigation of keywords and search intent
- Provision of direction for tone of voice and messaging strategy.
Our Strategy Capabilities
- Identification and prioritisation of channels
- Setting of targets and forecasting KPIs
- Development and execution of cross-channel strategies covering paid, owned, and earned media
LINEBOOKER
The marketing strategy was focussed on LinkedIn and Facebook with both paid and editorial (organic) campaigns, which drove potential clients and transporters to opt-in to the platform. A very specific brand identity was created and established, and through testing a variety of ad options against one another, we established what worked best and brought in the highest number of leads.
LINEBOOKER
The marketing strategy was focussed on LinkedIn and Facebook with both paid and editorial (organic) campaigns, which drove potential clients and transporters to opt-in to the platform. A very specific brand identity was created and established, and through testing a variety of ad options against one another, we established what worked best and brought in the highest number of leads.
FAQs
Digital strategy involves the planning and implementation of your digital marketing initiatives. Typically, strategists oversee various digital disciplines, such as SEO, PPC, social media, and content, while considering the collective impact of these activities on business objectives rather than focusing solely on channel-specific tactics and KPIs.
In contrast, organic social media activities don’t require any financial investment. You can publish content directly to your feed, and its visibility is limited to your followers or people who engage with it.
FAQs
Digital strategy involves the planning and implementation of your digital marketing initiatives. Typically, strategists oversee various digital disciplines, such as SEO, PPC, social media, and content, while considering the collective impact of these activities on business objectives rather than focusing solely on channel-specific tactics and KPIs.
In contrast, organic social media activities don’t require any financial investment. You can publish content directly to your feed, and its visibility is limited to your followers or people who engage with it.