Client success: Organic & Natural Products Portal Africa
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"SATP (South African Trade Promotions (Pty) Ltd) offers all of its contracted exhibitors a free listing on the portal whilst charging a nominal fee to non-exhibiting companies to list their businesses on the site. "The idea was never for the portal to make us any money -- which it doesn't. We wanted to create an online environment to keep the organic & natural conversation going, building on the massive awareness we had gained in the lead up to the expo. We don't want companies to see the cost as a charge from us or a fee, but rather a contribution to a central fund which we use to maintain, further develop and market the site, to the benefit of all involved" continued Thomson.
The portal marketing is being managed by digital agency Joburg Capital and to date has delivered over 7000 visitors to the site, generated over 500 listing enquiries, racked up over 1500 Instagram followers, 16 000 Facebook engagements and over 300 000 ad impressions. Stats like these make it abundantly clear that in the wake of COVID-19, South African's hunger for natural, healthy alternatives is peaking."
Published in the Food & Beverage Reporter, digital edition - March 2021 - download here.